Business Email Hosting in 2018: What You Need to Know
Email hosting has been around for an extended time. Not several is also conscious of it, though, since most email users rely on free email services like Gmail, AOL Mail, and Yahoo! Mail. Businesses and professionals, however, might want to seem into email hosting because it will possibly have some impact within the field of business. What changes are expected to have an effect on email hosting within the year 2018? If you’re planning to get email hosting in 2018, what does one need to remember of?
Why You Get Paid Email Hosting?
Before anything, it’s important to grasp why there are people who need to have their own custom emails. Why would they need to abandon feature-rich and tested email services like Gmail? The reason principally boils right down to the following: credibleness building, branding, and fully controlling.
Businesses and professionals need to be taken seriously. Having an email address that bears the company’s name is domain name the ways in which appeared to boost credibleness. This can be however logical considering that getting a domain name and a web host isn’t free. A business that invests in its own email hosting is possibly one that’s seriously doing business.
On the opposite hand, having an email address with a suffix that’s the web URL used of your business website may be a great way to form it easier for people to remember your business. It’s a technique of subliminally promoting your brand.
Moreover, having your own email system guarantees that you simply have full control of it. Running your own email server together with your own domain might not be an easy process; however doing so provides you full control of your email. This means you get to come to a decision on the number of storage you allot for it and on what features to use.
Advantages and Disadvantages
The advantage of email hosting, basically, is largely summarized by the explanations for getting email hosting mentioned above. It’s regarding establishing credibleness, furthering your brand, and fully controlling.
When it involves the disadvantages in running your own email server, there also are a number of them in touch in mind. For one, email servers are advanced. The usual email server involves the utilization of many code elements. The additional functions you wish, the additional code you’ll have to deal with. These embody the mail agency, mail delivery agent, IMAP or POP3 server, additionally because the antivirus and spam filter.
Additionally, maintaining an email server takes time. You would like to continuously monitor the rules set for your spam filter and virus protection system. Also, you have got to determine that everyone your software elements to form sure that everything is functioning properly which your system is satisfactorily protected.
These benefits and disadvantages haven’t extremely modified that a lot of over the years. In 2018, these are similar benefits and disadvantages you have got to weigh as you create your mind abreast of whether or to not get your own email system.
Things to Look for in an Email Hosting Service in 2018
If you decide that you really want to have your own email server, don’t forget to check for the following features.
The Necessary Protocols – To have email flexibility, the email hosting company you choose should be able to provide IMAP/POP and SMTP access. IMAP and POP (also POP3) are protocols needed in accessing emails. IMAP is generally regarded as the better protocol since it is great for accessing emails through multiple devices, something most email users are likely doing. As emphasized by UK email hosting provider LCN, “IMAP is the preferred way of getting mail across desktop, tablet, and smartphones.” With POP, emails are downloaded to a device and the server copy is deleted so only one device can access the emails received. SMTP, on the other hand, is required for the delivery of emails.
Security – Needless emphasizing, your email system should be secure. As such, you must find an email hosting service provider that comes with virus protection and firewall features. It’s also an advantage if the email hosting service provider provides TLS encryption.
Spam Protection – This is a basic feature email hosting services should include. See to it that the spam protection system provided is reliable and efficient.
Email Filtering – Different from spam filtering, email filtering is the ability to organize or segregate your emails according to rules you set. This feature lets you sort emails as you receive them or sort emails you have received as you deem fit.
Customer Service – As mentioned, setting up and maintaining your email server can be a complicated and tedious process. You don’t want hiccups or glitches making things even more difficult especially if you are handling everything by yourself. You need to make sure that your questions, complaints, and concerns will be promptly addressed.
Other Features – Other features worth considering are autoresponders, email forwarding, and webmail. Autoresponders allow you to send automatic replies to emails you receive based on certain triggers. Email forwarding is a feature that lets you forward the emails you receive in one email address to another email address you own. This means you don’t have to switch to a new email account if you want to get emails using a different email address. Webmail, on the other hand, makes it possible to access your inbox using a web browser, which is basically what happens when you use the web-based interface of free email services.
Decent email hosting companies can provide most of these features. Regardless of your location or the location of the hosting company you choose, most companies provide similar services. You can find a UK email hosting service provider, for example, with a package that includes TLS encryption, autoresponders, email forwarding, spam filtering, a user-friendly control panel, webmail, and 24/7 support.
In 2018, the features mentioned above can be considered essential, especially if your intended email users are accustomed to the features being offered by popular free email services like Gmail. For the sake of comparison, here’s an enumeration of some of the top features of free Gmail: email forwarding, spam filtering, encryption, webmail, POP3 and IMAP, and the ability to install plugins. You can install an autoresponder plugin to Gmail as well as the ability to send emails according to a schedule (the Boomerang plugin, for example). Perhaps, the only thing it notably lacks is the ability to add your own domain name. It would be good to use these features as your guide as you evaluate the features of the email hosting service you are considering.
Is It Better to Just Use the Enterprise Versions of Free Email Services?
It may be aforementioned that if you want to avoid the complicated processes and tedious maintenance of maintaining your own email server, you’ll simply use the enterprise/business version of free email services you have got already been using. This way, you’ll modification your email address to 1 that bears your domain name without having to go through the tedious tasks of setting the server up and doing maintenance.
There are some email hosting companies, tho’ which will help you set your email server up with ease. If you discover a corporation that provides competent and accommodating technical support, along with a decent range of features, it’s going to not be that difficult to set things up and maintain your own email server.
Again, there aren’t that a lot of changes within the manner email hosting works in 2018 as compared to the recent years. If you’re thinking of getting an email hosting service, you’ve got to form certain that it’s reliable which it’s the features you need. The maximum amount as potential, these features ought to correspond to what most email users are familiar with using, significantly those being offered by widely-used email services like Gmail.